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Content Marketing | Internet Strategy | Social Media
Services: Social Media"The essence of thought leadership marketing is to show, rather than tell what a company can do, and to do so in a way that positions and differentiates that company's offering for the chosen target audience." Social media is an ideal vehicle to distribute your content and let customers and prospects "sample your expertise."In addition to establishing your company as a thought leader and "breaking away from the pack," you are able to engage in dialogue with your customers and prospects. Optimal execution of a social media plan allows you to begin as a source of information and continue as a source of products and services. Contento helps you establish a measurable social media strategy which contributes to your overall lead generation and customer retention strategies. We develop a framework for social media that includes ongoing promotion of your proprietary content (blogs, newsletters, etc) through social networking sites like Facebook, Twitter and LinkedIn and "win-win" relationships with outside content sources. |
Clients and Industry Insiders Say:
"Nancy is a forward thinker in the spa industry, well informed, well connected and well respected. Her writing and research skills are high quality and she is on key with industry trends."
Principal, Deborah Evans & Associates
"Nancy has an amazing background and has major successes with everything she undertakes. She is also a person of the highest character and integrity."
Liz Verbruggen, North America Sales Manager, Thalgo International
"Nancy is not only the consummate professional--giving far more than she expects in return--but she is a genuinely good person. I wish everyone in our industry--make that society--had her attitude of sharing and community."
Bruce Schoenberg, CEO, Oasis Day Spas
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